COCKTAIL RECIPES
Book Cover Design & Typography Layout | Student Work 2022
The objective of this project was to define a specific target audience and create a design for a recipe book that would appeal to this audience. The deliverables included a book cover and three recipe spreads. The final solution was an elegant, stylish cocktail recipe book, geared toward those who enjoy hosting gatherings and mixing drinks, sparing no expense.
The cocktail recipes included in this book design are modern twists on a collection of classic, elegant cocktails.
book design
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book design ⋆
RATIONALE
BACKGROUND
The objective of this project is to create a cover and three spreads for a recipe book. The following elements are included in the spreads: recipe title, recipe information, ingredients, directions, pairings, and a sidebar. A pairing was included in this recipe book to add some more information to smaller or more simple recipes. The goal of this style of recipe book is a convenient yet elegant book for everything from parties to a casual night in!
TARGET AUDIENCE
The expected audience of this book is adults with a full bar, who aren’t concerned with expenses associated with making drinks or hosting gatherings. The book is sophisticated, and perfect for people who love fancy drinks and want to make them at home. It's for those who enjoy exploring unique flavors and want to create top-notch cocktails with style.
TYPEFACE
The typefaces used are Bodoni small caps and Gill Sans. Bodoni is considered a sophisticated font due to its elegance and high contrast between thick and thin strokes. It's often associated with luxury, refinement, and classical design. Gill Sans is also a refined and versatile font, known for its clarity and modernity. This typeface was chosen because of its elegance and praccticality with many different weights, versatility, and readability at smaller sizes.
DESIGN CHOICES
This book is designed to have a sophisticated visual presence, using modern and minimal colour schemes and fonts, while still being readable and usable. Using a black background adds to this modern, minimal feeling, while still contributing to this design’s use of a cookbook – most liquid spilled will show less on black than most other colours. Delicate lines are also used to frame the images and divide the title section, which reinforces the elegant feeling the book is meant to have. The design details were kept simple and elegant to contribute to readability and keep whitespace on the pages clear, so that nothing distracting happens within the recipes.